The Open Road Brands Story
Since our inception, Open Road Brands has prioritized the legacy of the brands we represent. Our work is only possible through the partnerships we have with many amazing licensors and retailers. One of our most exciting domestic manufacturing innovations, Print On Demand production allows Open Road Brands to customize products to meet specific licensors, retailers, and end-user requirements- eliminating inventory risk while providing marketplace differentiation and artistic innovation for all our partners.
Every day our dedicated employees enjoy bringing national brands to life in our quality decor.
From start to finish, the licensing team communicates with our brand partners to ensure positive brand relationships. Then, our highly skilled art directors and designers work diligently to create and improve our vast product lines. After the sales team connects retailers to valuable market insights and trends, the development crew follows through with a quick turnaround process on product orders.
We specialize in the highest quality metal sign wall decor. Everything from lighted signs to coffee mugs and much more.
We love connecting retailers and their customers to the iconic and modern brands they cherish.
Open Road Brands Creative Epicenter
KANSAS CITY, MISSOURI
Our artists, designers, writers, sales and marketing professionals, located in downtown Kansas City, thrive on exceeding every expectation – whether it be creating products that take the world’s best brands to brand new places or delivering dynamic, crowd-pleasing retail assortments that drive year-over-year revenue increases.
Open Road Brands Operations & Manufacturing
WICHITA, KANSAS
Manufacturing products here at HOME is a top priority for Open Road Brands. Our domestically produced wall décor and gifts – manufactured and fulfilled in Wichita, Kansas – combine advanced technology, unrivaled innovation, and the heart of the American spirit. Open Road brands Print On Demand & domestic manufacturing, distribution & fulfillment allows us to supply partners with guaranteed timely inventory & quality products at a strong value.
Corporate Social Responsibility Plan
At Open Road Brands, we recognize the importance of responsible business practices that contribute positively to society and the environment. This CSR plan outlines our commitment to creating sustainable value for all stakeholders while minimizing our environmental impact and fostering community well-being.
Mission and Values
Our mission is to manufacture high-quality products while upholding ethical standards, promoting employee well-being, and contributing to the betterment of the communities we serve. Our core values of integrity, innovation, and sustainability guide our CSR initiatives.
Key Focus Areas
Environmental Sustainability
Reduce our carbon emissions by 20% within the next five years.
Implement energy-efficient manufacturing processes.
Invest in renewable energy sources for our facilities.
Develop a comprehensive waste reduction and recycling program.
Ethical Business Practices
Ensure full transparency and ethical conduct throughout our supply chain.
Establish a Supplier Code of Conduct that promotes fair labor practices and environmental responsibility.
Regularly audit and assess our suppliers’ adherence to our ethical standards.
Engage in fair trade practices to support local economies.
Employee Well-being
Foster a safe, inclusive, and supportive work environment.
Offer health and wellness programs to promote employee well-being.
Provide training and development opportunities for skill enhancement.
Implement flexible work arrangements to support work-life balance.
Community Engagement
Engage with local communities and contribute to their growth.
Establish partnerships with local NGOs for community development projects.
Support education and vocational training programs in the areas surrounding our facilities.
Encourage employee volunteering in community initiatives.
Key Performance Indicators (KPIs)
Carbon emissions reduction: 20% by Year 5.
Supplier compliance with ethical standards: Achieve 95% compliance within 2 years.
Employee satisfaction scores: Maintain an average score of 85 or above.
Community engagement metrics: Contribute to at least three community projects annually.
Reporting and Communication
Publish an annual CSR report detailing progress, achievements, and areas for improvement.
Maintain an updated CSR section on our company website.
Utilize social media platforms to share our CSR initiatives and engage with stakeholders.
Stakeholder Engagement
Regularly seek feedback from employees, customers, and local communities to improve our CSR initiatives.
Organize town hall meetings and focus groups to encourage open dialogue.
Budget and Resources
Allocate 1% of annual revenue to fund CSR initiatives.
Utilize a dedicated CSR team to oversee the planning, implantation, and reporting of initiatives.
Continuous Improvement
Conduct regular reviews of the CSR plan to adapt to evolving challenges and opportunities.
Seek innovative ways further to enhance our positive impact on society and the environment.