Licensing Expo a success for Open Road Brands

Once again, the Open Road Brands team attended the annual Licensing Expo in Las Vegas, Nevada, on June 19-23, 2016.

The meeting place for the global licensing industry, the Licensing Expo connects the world’s most influential entertainment, characters, and art corporate brand owners and agencies with manufacturers, licensees and retailers.

During the expo, Open Road Brands gained important sales contacts and research information as well as saw sneak peeks of major upcoming movies such as Beauty and the Beast, Cars 3, Rogue One: A Star Wars Story, Descendants 2, Transformers: The Last Knight and My Little Pony: The Movie.

The expo plays a critical roll in helping the entire team understand the direction each licensor is pursuing long term and continues to allow Open Road Brands to develop positive partnerships moving forward.

Open Road Brands - Hasbro - Licensing Expo 2016
Hasbro announced a Monopoly movie is in the works.
Open Road Brands - Nickelodeon - Paw Patrol
Nickelodeon’s Paw Patrol ranks as #1 preschool age TV show and license.

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